The online business world is filled with people, just like you, who want to make money.  Of course, to make money, you must come up with a great marketing strategy for your business.  The one thing many business owners have a problem with is deciding which strategy they should be using.  If this seems to be the case, you need to learn how to divide your efforts in online marketing.

One mistake many people make with their online marketing is dividing it into too many parts.  They get so excited about the different ways they can advertise their products and services that they end up spreading themselves too thin.  This is a bad thing.  In order for a strategy to be effective, the time must be put into it.  If you don’t put the time needed into it, the results are going to be less than you expected or wanted.

One of the best ways to handle the various marketing techniques is to first choose one to concentrate on.  For example, if you have chosen article marketing, commit yourself to writing at least five articles a day, five days a week.  After you’ve become somewhat of an expert at this, you can continue with the strategy, but you can concentrate a large part of your time on another technique.  As you become an expert in several techniques, they will become easier and can get done quicker. 

After you have five or six different marketing techniques down to a tee, you can then work on dividing your efforts between them.  A typical day may be one hour spent on social networking sites, such as Facebook and Twitter, two hours spent writing articles to be submitted to article directories, an hour spent on your blog, an hour in the forums and discussion groups, and another hour on product development.  Typically, for a beginner, this is impossible. 

Your online marketing should consist of several different techniques, however, if you are new to the business, start out slowly and become an expert on one, before moving to another.  The key to success is your ability to successfully work several techniques into your ongoing strategy and marketing your products and business.