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Date: Thursday, December 17, 2009
Finding the Right Coffee Business Opportunity
Despite the wavering economy, the coffee business continues to thrive. In fact, it's booming! More consumers, world-wide, are drinking more coffee than ever before.
A Drive-thru coffee mart is one option, for those considering a coffee business opportunity. These establishments have seen a huge increase in profits, due to the fact that a larger percentage of the population is finding the need to work longer hours in order to survive. These same individuals enjoy the convenience of stopping at their local drive-thru, on the way to work, as opposed to the somewhat inconvenient task of brewing coffee at home.
Another advantage of owning a coffee shop, of this kind, is the ability to offer a large selection of coffee products to customers. Many of whom love beverages such as espresso and cappuccino, but would never attempt to make it themselves. They would much rather spend a little more in exchange for variety.
Finding the right coffee business opportunity won't happen overnight. Like anything else, research and proper planning is the key to success. One of the main reasons that many businesses go under has to do with lack of planning. Elements to consider include: start-up costs, suppliers, terms of re-order and profit margins of specific products.
Because of the popularity of the Internet, it is now entirely possible to start and maintain a successful coffee business, online. In this situation, products can be marketed to a global audience, instead of a limited geographical area. Coffee related products might include: whole bean blends, ground coffee, cookbooks, posters, coffee flavored candy and confections, clothing and a variety of pots and brewers. Statistics show that online shopping is the preferred method, for many consumers. This includes coffee lovers. Impulse buying is not an unusual occurrence, either. That being said, virtually any coffee-related product (packaged and marketed in the proper manner) makes an excellent retail candidate.
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