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Date: Sunday, September 27, 2009
Three Steps to Making People View Your Company as a Serious Internet Business
With the millions of websites online, most devoted to people selling something, it can be hard to stand out in the crowd. Some people have small successes with various business ideas, but few have major successes. The key to becoming extremely successful online is to make people view your company as a serious Internet business, not just some fly by night company. You can gain online creditability with a little patience and a few simple tricks.
1. Put a face on your company. People are leary of Internet businesses that they can't contact. It's imperative that you put some kind of contact information on your website. An email address is fine, but if you want to be taken serious, you should list your company name, address, email, phone number, and even a professional picture of yourself. Doing these simple things can do a lot to earn a customers trust.
2. If you want people to view your company as a serious Internet business, then you need to present it as one. Your website should contain a secure checkout for your customers. This tells them that protecting their personal information is important to you. The website should also have a professional look and feel to it. it should be free of clutter, easy to navigate, and use neutral colors that will appeal to mass amounts of people.
3. Start a business blog. This is an important step in connecting with your customers. Post short articles that will appeal to your target audience. The short articles should offer tips, tricks, or even special deals on occasion to draw people in. You can also create a business newsletter, so that people can stay up to date about what's going on with your company.
It's important to grow your online reputation and this can take time. However, the more people come to know and trust your company, the more your sales will increase. People don't want to make purchases from just any company. They want to make their purchases from a serious Internet business. In order for them to take you seriously, it's imperative to present yourself and your company as a professional.
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